Bitcoin-centric online sportsbook Sportsbet.io has brokered a new ‘landmark’ deal with Watford F.C. which will see them become the main club partner for the team.

The three-year deal, which is said to be ‘the largest in Watford’s history’, will mean that the Coingroup subsidiary’s logo will be shown across Watford F.C.’s home, away and goalkeeping shirts, as well as training kit for both men’s and ladies’ team.

The announcement has been made following Sportsbet.io’s recent third birthday and a video titled ‘Know No Borders’ has been released to mark the partnership with the Hornets.